Meet Ben Soto, Head of Marketing at SparkEffect. Guided by the principle that “you do not rise to the level of your goals, you fall to the level of your systems.”

Ben champions the transformative power of human-centered marketing to drive professional & organizational growth and meaningful connection. His unique blend of strategic expertise and deep understanding of intentional living allows him to craft authentic narratives that resonate with both organizations and individuals navigating change. His innovative approaches combine data-driven insights with empathetic storytelling, pioneering AI solutions that enhance operational efficiency without losing the human touch.

Partnering with executive leadership & key stakeholders, Ben orchestrates SparkEffect’s marketing strategy and led the successful post-merger rebranding initiative that unified two legacy firms into a cohesive, forward-thinking brand identity. His work in facilitating and aligning organizational purpose has been instrumental in shaping SparkEffect’s values, mission, and vision. Through comprehensive account-based content strategies, he continues to drive the company’s growth and market presence.

Before joining SparkEffect, Ben brought over 20 years of experience in marketing innovation and digital transformation, having held leadership positions at Microsoft, Bose Corporation, and various technology organizations. Throughout his career, he has consistently demonstrated his ability to blend technological advancement with authentic human connection in marketing strategies.

In his current role, Ben focuses on leading SparkEffect’s global marketing initiatives, driving brand awareness, and developing innovative strategies that align with the company’s mission of transformative impact. He brings deep expertise in digital transformation, strategic marketing, and organizational storytelling to his position.

Ben holds a BA in Marketing from California State University-Fullerton and maintains advance certifications in marketing, UX design, and training & development.

Together with his wife Julie, Ben is deeply committed to social justice causes, particularly focused on addressing inequities in socio-economic, food, and health systems. Their dedication to community impact mirrors SparkEffect’s commitment to meaningful change.

Ben lives in the Pacific Northwest, where he and his wife enjoy camping, hiking, and kayaking throughout the region. Their outdoor adventures deepen their appreciation for the land while acknowledging its complex history as the ancestral home of Native American peoples.