Networking is not just about who you know closely; it’s also about those ‘moderate ties’ that could be the key to new opportunities. Erica Golden‘s LinkedIn article, “‘Moderate Ties’ Matter Most,” highlights the importance of these connections between close colleagues and mere acquaintances.

Golden, SparkEffect VP of Product & Marketing Solutions, advises using personalized messages on platforms like LinkedIn to engage these moderate ties. Doing so can turn these ‘warm leads’ into valuable professional relationships and potential career advancements.

For anyone looking to expand their network effectively, Golden’s insights are invaluable. Her experience in talent development supports her practical networking strategies. Check out her article for more on leveraging moderate ties for professional success.